Serena Williams worth $150 million for the Year 2016

Serena Williams worth $150 million for the Year 2016 by Forbes

Williams ,34 historical achievement in the last 14 years has placed her among the Top Athletic earners of this year 2016, Serena last year made history by winning 3 out of 4 Grand Slam Tournament of the Year which has increased her endorsement deal massively.


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She has endorsement deals with the likes of Nike and Chase , Audemars Piguet, Beats, Burlei, Delta Airlines, Gatorade /Pepsi (both owned by PepsiCo PEP -0.36%), IBM IBM -0.25%, Kinder Joy, Mini and Wheels Up. 

She further has equity deals with Mission Athletecare and the Home Shopping Network, where she has a clothing line and has sold jewelry in the past. Williams and her sister Venus also own a small stake in the NFL’s Miami Dolphins.

According to Forbes:

The sustained stretch of brilliance has made Williams a rich woman. Her career prize money of $77.6 million is more than twice as much as any other female athlete. Williams has made more than double that off the court from endorsement partners and appearance fees, and this year she unseated Maria Sharapova as the world’s highest-paid female athlete. The result: a net worth of $150 million and a spot on the up-and-comers list of Forbes’ annual look at America’s wealthiest self-made women.

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Williams, 34, has always made bank on the court with five of the top six single seasons ever for prize money on the WTA Tour, including a peak of $12.4 million in 2013. Her late-career dominance has made Williams a popular pitchwoman as well that could prosper well after she puts down her racket for the last time. She ranks second among active athletes, behind only LeBron James, on Repucom’s CelebrityDBI, which tracks consumer perceptions of celebrities based on awareness and seven attributes.

“Serena’s excellence on court, her work in the community and her following in pop culture are a few things that set her apart and are complementary to our brand,” says Frank Nakano, head of Sports and Entertainment for JPMorgan Chase JPM -0.18%, which inked Williams to a deal last year and renewed for 2016.

Nike NKE +0.35% has been Williams’ biggest corporate backer since the $31-billion-in-sales sportswear giant signed her starting in 2004 after Williams spent five years with Puma. The original five-year deal was worth as much as $40 million with performance bonuses and sales royalties. Williams has since done multiple deals with Nike, which carry big bonuses for Grand Slam titles. She has delivered with 21 singles titles at Grand Slam events, including three last year.

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