It’s no longer news that the digital sphere has rapidly
changed the face of the media world. Due to the digital revolution, our
definition of what we call media has deepened. This has therefore changed media
realities and trends.
This trend of evolution is what The Academic Summit (TAS) has successfully highlighted and tracked
for the past seven years.
for the past seven years.
Now in itseight year, TAS seeks to make concerted efforts in
making stakeholders in the media industry see how far the media has come,
present realities and trends and then projections for the future.
making stakeholders in the media industry see how far the media has come,
present realities and trends and then projections for the future.
TAS 7.0, last year, tried to track the tools needed to
survive in this ‘Content-thirsty’ age of the media. We found out that
Creativity and Innovation are very much potent tools needed to survive.
The Fes Dinner And Awards 8TH Edition Themed La Vie Royale
survive in this ‘Content-thirsty’ age of the media. We found out that
Creativity and Innovation are very much potent tools needed to survive.
The Fes Dinner And Awards 8TH Edition Themed La Vie Royale
This year,TAS 8.0 seeks to take a different route. The theme
is “The
Digital Leverage: Opportunities in the contemporary media.” We are
seeking to help students/ participants find out how the digital space is
creating new opportunities in the media sphere. We are aware that ‘digital’ has
brought new opportunities but our focus this year is the newer opportunities.
is “The
Digital Leverage: Opportunities in the contemporary media.” We are
seeking to help students/ participants find out how the digital space is
creating new opportunities in the media sphere. We are aware that ‘digital’ has
brought new opportunities but our focus this year is the newer opportunities.
Be it in broadcasting, with Digitization giving you
power to practically own a TV station or in Advertising with Digital agencies
and the need for digital marketing experts rising, it is needless to say that
digital is the new way. Traditional advertising campaigns are not complete
without a digital adaptation, Public relations is ineffective if there is no
digital engagement and social media being flooded with the story the brand is
telling.
power to practically own a TV station or in Advertising with Digital agencies
and the need for digital marketing experts rising, it is needless to say that
digital is the new way. Traditional advertising campaigns are not complete
without a digital adaptation, Public relations is ineffective if there is no
digital engagement and social media being flooded with the story the brand is
telling.
Newspaper readership is on the decline while blogs and online news
sites are garnering more traffic by the day. Even newspaper houses have had to
invest significantly in their online operations. Every facet of Mass
communication has had to incorporate a new level of digital in its operations.
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sites are garnering more traffic by the day. Even newspaper houses have had to
invest significantly in their online operations. Every facet of Mass
communication has had to incorporate a new level of digital in its operations.
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With all this in view and with the vision of TAS of
equipping media students with necessary knowledge to thrive in the media space,
it is expedient that we draw attention to the new leverage ‘digital’ is
providing. Guiness Nigeria, recognizing the gap TAS is trying to bridge has
already committed its resources to the event. Other top organizations are also
committing resources to make sure that TAS lives up to its billing.
equipping media students with necessary knowledge to thrive in the media space,
it is expedient that we draw attention to the new leverage ‘digital’ is
providing. Guiness Nigeria, recognizing the gap TAS is trying to bridge has
already committed its resources to the event. Other top organizations are also
committing resources to make sure that TAS lives up to its billing.
The structure of this year’s TAS shies away from the
established pattern of a key note speaker and a Panelist session. We would like
to give time to each segment(Journalism, Public Relations, Advertising and
Broadcasting) to explain the leverage digital has afforded each of these
segments.
established pattern of a key note speaker and a Panelist session. We would like
to give time to each segment(Journalism, Public Relations, Advertising and
Broadcasting) to explain the leverage digital has afforded each of these
segments.
Workshop sessions intended to expose students to new
territories will also be part of the event. Classes such as Copy writing, Art
Direction, social media, Content Marketing, Still and Motion Pictures have
already been planned with top coaches for each class.
territories will also be part of the event. Classes such as Copy writing, Art
Direction, social media, Content Marketing, Still and Motion Pictures have
already been planned with top coaches for each class.
The list of the speakers would definitely leave you gasping.
The official photographer of the President of Nigeria, Bayo Omoboriowo would be
taking one of the classes. Enitan Denloye, Vice President, Brands and
Advertising of Airtel Nigeria would also be around.
The official photographer of the President of Nigeria, Bayo Omoboriowo would be
taking one of the classes. Enitan Denloye, Vice President, Brands and
Advertising of Airtel Nigeria would also be around.
Other guests include Chuka
Obi, Creative Director DDB Lagos; Adekunle Ayeni, CEO, Black House media;
Feyi Olubodun, CEO, Insight Publics and a host of others.
Obi, Creative Director DDB Lagos; Adekunle Ayeni, CEO, Black House media;
Feyi Olubodun, CEO, Insight Publics and a host of others.
Without doubt, all is set for the biggest media event.
Participants can be sure that after the event they’d begin to see and explore
the numerous uncharted opportunities that surrounds them.
Participants can be sure that after the event they’d begin to see and explore
the numerous uncharted opportunities that surrounds them.
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