Keystone Bank Signs Funke Akindele As It’s Official Brand Ambassador

Keystone Bank Limited recently signed up popular
Nollywood actress Funke Akindele Bello popularly
known as ‘Jenifa’ as its official brand ambassador.

By virtue of this partnership, the multiple award-
winning screen diva, Funke Akindele, will
prominently represent the Keystone Bank brand
and feature heavily in the lender’s marketing
campaigns and consumer-focused strategies, while
leveraging her large followership and popularity
that cuts across socio-economic classes and age
groups to further deepen the brand’s growing
impression in the market.

Speaking during the contract signing ceremony at
the bank’s head office in Lagos, on Friday August
17, 2018, the Group Managing Director/CEO of
Keystone Bank Limited, Dr. Obeahon Ohiwerei said
“the bank will explore every good platform to
deepen it’s strength in the retail and youth
segment. He reiterated that “The Nigerian
entertainment industry is driven largely by SMEs
and is growing exponentially, positioning the
nation globally and positively impacting our GDP.
We are extremely pleased to partner with a
hardworking entrepreneur like Jenifa who is also a
role model to a wide spectrum of youths and
people from all walks of life. This partnership
aligns with our corporate objective of supporting
SMEs and empowering enterprising women,
through our PINK account and network.”

Commenting on the development, Akindele
revealed her excitement at being the Bank’s
choice which according to her, is a great institution
that Is fast making it’s marks in the sector. “I am
delighted to be signed on as a brand ambassador
for Keystone Bank. It is a privilege to be
associated with one of the fastest growing
financial institutions in the country today, We will
certainly put the Bank on the World Map together”
Akindele said.
Funke Akindele plays the lead character in the
ongoing hit TV show ‘Jenifa’s Diary’, a spin-off
from the movie titled ‘Jenifa’. Akindele has over
100 movies to her credit.
Since its recent acquisition by Sigma Golf –
Riverbank consortium, Keystone Bank Limited, a
technology and service-driven commercial bank,
offering tailor-made convenient and reliable
solutions to customer’s needs has been on upward
swing.

IN