Spanish league Announces Landmark Free-To-Air Deal with Facebook

Spain’s top flight soccer division La Liga announced on Tuesday a landmark deal with Facebook which will allow viewers in the Indian sub-continent to watch every game over the next three seasons for free on the social network.

A statement from La Liga said all 380 league matches for the new season, which begins on Friday, would be available to viewers in India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan.

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“We are really happy to be on a free to air service in such an important territory as the Indian sub-continent,” Alfredo Bermejo, La Liga’s head of digital strategy, told Reuters ahead of the announcement.

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“One of our goals for the last two years has been to offer content to the widest audience possible, so partnering with free platforms like Facebook, which has 270 million users in India, is key to us.”



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