Google Set to Block ‘Heavy Ads’ on Chrome by Default Using New Feature

pjimage 4

Google is found to have a new feature in the pipeline that would enable its Chrome browser to block resource-intensive ads by default. The search giant is internally calling the new feature “Heavy Ad Intervention” that is designed to limit “heavy ads” that often affect the Web browsing experience.

chrome logo.0

Notably, the new development emerges in the midst of the ongoing changes that have been implemented to restrict third-party ad blockers on Chrome. The changes are planned through the Manifest V3 standard that projects the new DeclarativeNetRequest API as a replacement for the existing WebRequest API and aims to regulate ad-blocking capabilities of browser extensions.

READ ALSO
Huawei Devices Will No Longer Use SD Card Slots As U.S. Sanction Continues

According to a new Chromium commit, Google is building the Heavy Ad Implementation that is currently planned to block ads that use more than 4MB of bandwidth or consume CPU resources for at least 60 seconds.

google logo

“This intervention unloads ads that are in the 0.1 per cent of bandwidth usage, 0.1 per cent of CPU usage per minute, and 0.1 per cent of overall CPU time,” Google engineer John Delaney described the feature in the commit that has been marked as “Work in Progress” and last updated on June 28.

Instead of simply blocking resource-intensive ads, the planned feature on Chrome informs users through a dedicated notice and provides a “Details” link to let the users learn more about the intervention, as noted by 9to5Google. The notice also specifies that the particular ad has been blocked because of its heavy resource-consuming nature.

READ ALSO
Cybercrime: The Greatest Challenge of the Nigerian Youth in the Digital Age



Stay Connected , follow us on: Facebook: @creebhillsdotcom, Twitter: @creebhillsblog, Instagram: @creebhills, Pinterest: @creebhills Telegram: creebhills

To place an advert/sponsored post on our site, contact us via [email protected], [email protected]
Previous articleAtiku reacts to Supreme court ruling, Not the End Of the Road
Next articleHacker Behind Microsoft, Sony, EA Origin DDoS Attacks Sentenced to 27 Months in Prison
I'm the Chief- Editor at CreebHills. We strive to constantly provide news in various domains in connection to the Nigerian region and the rest of the world. I work also as a PR and Brand Specialist and aim to grow Creebhiils as a brand to reach mass audiences. You can reach out to me at [email protected]

LEAVE A REPLY

Please enter your comment!
Please enter your name here