So there is new gist in town about how soft drink giants Bigi are fast becoming the favorite of Nigerians, displacing some other well-known brands who had held a large share of the market in the country before Bigi showed up.
Then, some have been talking about the volume at a lower price, which seemed to have forced the other beverage companies in the same market to either lower their costs or increase their volume as well.
One thing that makes Bigi stand out is the ability of the company to maintain a brilliant quality through the few years it has been in the market, irrespective of volume. This has served a bait to lure customers to the brand.
Everywhere one goes to now; one can see Bigi drinks in all its different flavours as it enjoyed by both the old and the young.
We could say that Bigi is slowly taking over, but alas! That would be a huge lie. The truth is Bigi has already taken over, and it was a hostile take over.