For this weekend’s El Classico, FC Barcelona will wear jerseys with Drake’s distinctive OVO Sound logo, marking the latest step in Spotify’s partnership with the football giants.
It follows the streaming giant’s long-term partnership agreement with the Spanish side, which saw their iconic green logo appear on the front of both men’s and women’s jerseys for the next three seasons.
But for just one game this Sunday, the Spotify logo will make way for Drake, in order to celebrate the rapper’s 50 billion streams on the platform. As FC Barcelona face off against Real Madrid at the Bernabeu, their jerseys will feature the distinctive owl logo of OVO Sound – Drake’s very own music label.
While the jersey is likely to attract huge interest from football and music fans alike, it has been confirmed that the design will be a one-off and is not currently available to purchase.
Speaking about the collaboration, Marc Hazan, VP Partnerships, Spotify said: “We were really excited to celebrate one of the biggest games of the year and mark Drake’s milestone as the first artist to reach 50 billion streams. We’ve always said that we want this partnership to be a celebration of fans, players and artists on a global stage – and there’s no bigger stage than El Clásico.”
The move forms part of an ongoing commitment from Spotify to highlight international music talents through the possibilities of the partnership. As well as swapping the logo, Spotify has been showcasing a wide array of artists on Camp Nou’s Pitch side LED boards – including the likes of K-Pop titans BLACKPINK, Fireboy DML, Aitch, Cat Burns, Ckay, Lauv, Shygirl, and Megan Thee Stallion.
Announcing the new venture, Drake said: “To celebrate being the first artist with 50 billion streams on @spotify @FCBarcelona will wear the OVO owl at El Clasico on Sunday, this doesn’t feel real but it is.”
Barcelona’s last game came on Wednesday night in a 3-3 tie against Inter Milan, which almost certainly confirms their exit from the group stages of the Champions League.
The financial details of Barcelona’s partnership with Spotify are yet to be revealed, but reports at the time of its announcement suggested it was in the region of $310m (£273.6 million).