Iyanya Onoyom Mbuk, better known as Iyanya, a popular singer and songwriter, has revealed that he spent N52 million on the song he recorded with Davido and Kizz Daniel.
He made the revelation on Twitter while expressing surprise at how expensive song promotion has become in Nigeria.
Iyanya stated that the amount he mentioned covered the recording of the song titled “Like,” as well as the shooting of a music video and promotion before and after its release.
The ‘Your Waist’ singer also revealed that N27 million is the cheapest amount he’s ever spent on a song, which was in 2021.
He, on the other hand, urged upcoming acts not to be discouraged by his revelation because all they need in the long run is consistency.
Iyanya wrote; “Promoting music has become very expensive, if you are lucky to get a song go viral make you Thank God.”
He added: “The cheapest I have spent on a song since January 2021 is 27m. When I dropped “LIKE” FT Davido and kizz Daniel, we spent 52million, song, Video and promotion. This should not discourage any up and coming artiste, you can do it, all you need it’s consistency.”
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