David Adeleke, nicknamed Davido, has described the drop in his career that occurred in 2016 after he signed with Sony Music, an American record label.
Davido joined Sony Music in 2015, however his first effort under the company, “Son Of Mercy,” wasn’t published until 2016.
He said that 2016 was “a dead year” for him because his debut EP under Sony was an abject failure in the most recent episode of the Drink Champs podcast, which is co-hosted by N.O.R.E. and DJ EFN.
He claimed the label forced him to work with unfamiliar producers and outside of his comfort zone.
The ‘Omo Baba Olowo’ crooner said he later convinced the label to allow him return to Nigeria and make music the way he is familiar with and the result was his 2017 monster hit song, ‘If’.
Davido said, “I remember telling them [Sony Music team] that the producers you guys put me in with, are cool but I need to go home. I was in America for almost seven months.
“I woke up one day and I was like, I need to go home. So, I just got on a plane and went back home [Nigeria]. My brother, in two weeks from when I got back home, ‘If’ blew up.
Every artist go through it; that point when you are so high, you’re untouchable and then down the line you started fading. Every artist go through that. That is the worst thing ever. I have had that period in my life and I was like, nah, I need to go back. Immediately I got back home, I got back my mojo.”
See video below;
"2016 was like a dead end for me"
– Davido pic.twitter.com/38on34QMfp
— 🐬 @𝗼𝗻𝗲𝗷𝗼𝗯𝗹𝗲𝘀𝘀𝗯𝗼𝘆 (@OneJoblessBoy) June 17, 2023