Popular cinematographer, Buari Olalekan Oluwasegun, also known as Unlimited L.A, has explained that the presence of foreign cultures and nudity in Nigerian music videos is a deliberate attempt to ttract music consumers.
According to him, certain artists specifically request video directors to incorporate particular cultures or nudity into their music videos in response to the demands of their target audience.
Speaking in a recent interview with Channels Television, Unlimited L. A said, “Talking about it [infusion of foreign cultures and nudity in Nigerian music videos], I think Nigerians are the most traveled people. I read it somewhere.
“What we do as music video directors is to take instructions from the artists. Some artists may say they want their fans in the U.S., Europe, or Africa to relate to a particular music video. So the consumer is key. Sometimes, we [music video directors] just put everything [infuse different cultures] together and throw it out there
“I think it’s because of Nigerians in the diaspora that make us infuse foreign cultures in our music videos. It’s not as if we don’t have our own culture. We have our own culture too. But because we are targeting a wide range of audiences, we have to infuse different cultures in music videos.”
Although some foreign cultures may be seen as detrimental to our own cultural values and decency, they are included in Nigerian music videos to cater to the In preferences order of to the attract viewers.
Unlimited L.A also praised the significant growth of the Nigerian cinematography industry, highlighting that in the past, most Nigerian music videos were shot overseas, but now the majority of Afrobeats music videos are produced in Nigeria.