How Grammy used Davido, Burna Boy, other Nigerian artists for promotion – OAP, Shopsydoo

Grammy used Davido, Burna Boy, other Nigerian artists for promotion – OAP, Shopsydoo

The widely recognized British-Nigerian On-Air Personality (OAP), Shopsydoo, has made allegations against the organizers of the Grammy Awards, stating that they are exploiting Nigerian artists such as Davido and Burna Boy for their own promotion.

It should be noted that during the 66th Grammy Awards on Sunday night, the Nigerian collective comprising of Burna Boy, Davido, Ayra Starr, Asake, and Olamide, unfortunately, did not win in any of their nominated categories.

Shopsydoo expressed his dissatisfaction with the Grammy Awards through an Instagram live session, claiming that they have no genuine interest in African music.

He specifically highlighted the Grammy band’s performance of Fela Anikulapo-Kuti’s “Water” following Tyla, a South African singer, winning the inaugural Best African Music Performance category.

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Shopsydoo considered this to be solid proof of the Grammy’s lack of understanding and appreciation for African music.

As a suggestion, he urged African musicians, particularly Nigerian singers, to consider boycotting the Grammy Awards.

In his words:

“Tyla’s ‘Water’ [was announced as winner], the band is playing Fela Anikulapo-Kuti’s ‘Water’ while somebody that has a different ‘Water’ was working on the stage. If you want to know about an organisation that has no clue, the Grammy has no clue.

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“They have no clue, they know nothing about our culture. And we shouldn’t be wasting our energy there. These bums gave Tyla’s ‘Water’ an award and they are playing Fela Anikulapo-Kuti’s ‘Water’ in the background. Is that an organisation that understands us? They don’t care about us, man.

“They just want to use us for promotion. One billion people in Africa, they want us to continue to sell the Grammy. We ain’t f*cking with that. For me, I don’t want nobody to come tell me about no Grammy, mehn.

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“I’m telling you for a fact, they used Davido heavily to promote their platform. They rely hugely on the incredible numbers and eyes that Nigeria and Africa bring and they used our artists. They announced one of the greatest artists of our time, Burna Boy as a performer which got us all excited. They nominated Burna Boy four times, they nominated Davido three times, but they knew that they were going to f*ck them up.”

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