Nigerian singer Joeboy credits his brief stint at a sachet water factory during a university strike for igniting his determination to pursue a successful music career.
He recalled the challenges he faced finding employment during his college days, which fueled his fear of not finding a fulfilling job after graduation.
Speaking in the latest episode of the Afrobeats Intelligence Podcast, Joeboy said, “I studied Human Resources and Personal Management. When I was in the university, there was a strike for like three months. So I decided to get a job and I was searching for a job for like three months in the whole of Lagos. I did not get one single job.
“There was even a time I worked in a pure water factory as a marketer. At that point I was like, ‘I’m looking so hard for a job and I can’t find any. Is this how I’m going to end up when I finish school?’ So that was also a trigger. I told myself, ‘You really have to make sure you make it [in the music industry].”
Despite facing doubts from some individuals, Joeboy considers his journey to success as a “miracle,” mentioning how he defied expectations by being signed to Empawa Records by Mr Eazi.
Even his own parents did not anticipate his path towards becoming a musician.


