Walmart responds to Snoop Dogg’s accusations of sabotaging his cereal sales.
After Snoop Dogg initiated legal action against Walmart and Post Consumer Brands, alleging they deliberately undermined the launch of his cereal brand through deceitful tactics,
Walmart has issued a strong denial.
Snoop Dogg and his business partner, Master P, accused Walmart and Post of colluding to either prevent consumers from accessing Snoop Cereal or burdening it with excessive costs to eliminate any potential profit.
“However, upon further investigation by store employees, each of these stores had several boxes of Snoop Cereal in their stockrooms that were coded to not be put out on the store shelves,” the company’s lawyers wrote.
“Unlike the other Post branded boxes of cereal around them, these Snoop Cereal boxes had been in the stockrooms for months without ever being made available to customers.”
However, Walmart has refuted these claims, emphasizing its history of successful collaborations with other entrepreneurs.
As the lawsuit awaits its day in court, the allegations remain unproven.
“Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs,” the retailer said in a statement.
“Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint.”