Former BBNaija winner Efe Money recently opened up about the challenges his former colleagues face in the music industry.
In an interview with Trending on Hip TV, Efe discussed the hardships that singers from the reality TV show often encounter.
According to Efe Money, the audience for Big Brother Naija is different from typical music listeners, making it difficult for former housemates who pursue music careers to build a dedicated fan base.
“The reality TV audience is almost totally different from the music audience. The reality TV audience are passive consumers of music. They enjoy lifestyle and drama…while the active music consumers are totally different,” Efe Money tells Trending.
“When you go to reality TV, they just want to see you for your drama, fine clothes, who you’re dating. They have less interest in your music,” Efe added.