Don Jazzy, a music producer, believes that “IF”, a song by Nigerian singer Davido, would not have become a smash if its creator, Tekno, had sung it.
He revealed this in a recent interview when he discussed the significance of songwriting and artistry in the music industry.
Don Jazzy stated that Davido’s distinct feel and delivery helped make the song “IF” a success, and that if Tekno had sang the same song, it would not have been a hit.
He underlined the necessity of choosing the appropriate musician for the right tune.
Don Jazzy also stressed that writing a song is only half the battle. Delivery and vibe are crucial elements that can make a song a hit or a miss.
According to him, some artists excel at writing, while others shine when it comes to singing and performing.
The producer also pointed out that it’s unfair to criticize artists who don’t write their own songs.
He said;
“Davido brought his vibe , the feelings and everything . His delivery was everything and the song reflected him . Imagine Tekno singing “ 30 billion for your account oh “ . Truth is sometimes it is easier to write than to sing so sometimes when I see people drag an artiste that they don’t write their songs , it looks funny . There are songs that Tekno will do better on it than Davido and as a producer I know this . Quit trying to rubbish someone on the count that they don’t write their songs . You can write and still sing trash “
