Spotify has selected Qing Madi as the EQUAL Africa Artist for January 2025, recognizing her as a rising star in the music industry.
Having previously been featured on Spotify’s EQUAL playlist, Qing Madi’s popularity continues to soar, with Spotify Wrapped data for 2024 indicating her as one of the most-streamed female artists in Nigeria, thanks to her hit track “American Love.”
When asked about the inspiration behind her music career, Qing Madi revealed that her passion stems from a desire to make a meaningful impact and touch lives through her art.
“I realised music was my calling as young as when I was five years old. My WHY for pursuing music is rooted in a deep desire to impact the world positively and touch lives through my art. Music is my way of inspiring, uplifting, and connecting with people on a profound level.”
On some of the artists she listened to while growing up, Madi mentioned American Kendrick Lamar as one of her major inspirations. The singer stated:
“I grew up listening to the lyrical genius of Kendrick Lamar, whose artistry and storytelling influenced my creative journey and the way I approach music.”
On how she would describe her sound, Qing Madi says she makes Afro-Soul and Afro-R&B. She said:
“My music is a fusion of Afro-Soul, Afro-R&B, and Afro-Pop—a rich, alternative African sound. It is deeply soulful and resonates with emotions, creating a connection that speaks to the heart and mind.”
The rising star is one of the most exciting talents in Nigerian music and finds herself in a male-dominated industry.
On how she navigates this reality, Madi says she has learnt to work a hundred times harder than her male counterparts. She added:
“As a female artist, I’ve learned that you need to work a hundred times harder than your male counterparts to have your voice heard. My unique perspective is reflected in my artistry—I think differently, and I see the world in a way that shapes my writing and music. My lyrics often incorporate metaphors and layered meanings, allowing listeners to explore deeper emotions and perspectives through my songs.”
