Justin Bieber has praised his wife, Hailey Bieber, for securing a deal to sell her beauty brand for up to $1 billion (£740 million).
On Wednesday, e.l.f. Beauty announced their agreement to acquire Hailey’s successful skincare company, Rhode.
Hailey will remain as chief creative officer and head of innovation at Rhode, as well as a strategic advisor for e.l.f. Beauty.
Following the news, Justin Bieber shared a picture of Hailey and her comments about the brand’s “next chapter” on Instagram, adding a heart emoji but no further comment.
This post comes after Justin Bieber recently deleted a controversial message apologizing to Hailey for underestimating her in the past, coinciding with her landing the cover of the June 2025 U.S. Vogue issue.
The Canadian star also congratulated Hailey on the annoucement that Rhode would soon be stocked in Sephora stores across North America.
“Damn I know you been excited for this babesss (sic),” he praised.
Meanwhile, in her own statement, Hailey emphasised just how excited she is to take Rhode to the next level.
“We can’t wait to bring Rhode to more faces, places, and spaces. From day one, my vision for Rhode has been to make essential skin care and hybrid makeup you can use every day,” she commented. “Just three years into this journey, our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally.”
Justin Bieber, 31, and Hailey wed in 2018 and welcomed a son named Jack last August.
