Legendary Nigerian music icon, Innocent Ujah Idibia, popularly known as 2Baba, has announced a major shift in his career with the unveiling of a brand-new management team.
The Afrobeat pioneer made the announcement via Instagram, describing the transition as a move to “revitalise and evaluate” his storied legacy in Africa’s dynamic entertainment industry.
In a joint press statement, 2Baba’s team celebrated his immense contributions to music, stating:
“We are pleased to officially announce a major chapter in the legendary career of Nigerian music icon, Innocent Ujah Idibia, known as 2Baba.
This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of 2Baba’s brand. This move reflects a renewed focus not only on his rich music legacy, but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape.”
With a career spanning more than three decades, 2Baba has been instrumental in shaping Afro-pop and inspiring generations of artists through his timeless sound, social advocacy, and enduring global appeal.
“With a career spanning over thirty years, 2Baba has redefined Afro-pop and inspired countless artists. His timeless artistry, advocacy, and global appeal are hallmarks of excellence, and this new team has been brought on board to build on that legacy. From music releases and brand partnerships to global engagements and creative collaborations, the team will manage the full spectrum of his career, both locally and internationally,” the statement continued.
Sharing his excitement about the new direction, the African Queen crooner said:
“I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic.”
The new team is said to comprise top-tier professionals in music, branding, and entertainment law. They are also committed to staying grounded in authenticity and driving social impact.
“We remain anchored in authenticity, excellence, and a deep sense of social responsibility, which continue to position the music legend as a powerful voice across Africa and the diaspora,” the team added.
This new chapter signals a bold reinvention for 2Baba as he continues to shape the future of Afrobeat and influence culture on a global scale.
