The Lagos State Government has declared its support for media personality and entrepreneur, Tacha Akide, as she prepares to attempt breaking the Guinness World Record for the most cosmetic makeovers by an individual in 24 hours.
The record attempt will headline the Tacha Beauty Festival, a three-day event set to take place from October 10–12, 2025, at the John Randle Centre for Yoruba Culture & History in Lagos.
Tacha is aiming to complete 150 makeovers within a single day, a feat that would secure her a spot in the Guinness World Records while spotlighting Nigeria’s rapidly growing beauty industry.
Highlighting the importance of the initiative, the Special Adviser to Governor Babajide Sanwo-Olu on Tourism, Idris Aregbe, said:
“This is more than a record attempt. It is a statement that Nigerian creativity and excellence can compete anywhere in the world. The Tacha Beauty Festival is about empowering talent, celebrating culture, and creating a space where beauty meets opportunity, and Lagos State is proud to support this project.”
According to a Sunday statement, the festival is designed as a hub for commerce, creativity, and cultural expression. Beyond the record-breaking challenge, the event will feature workshops, masterclasses, vendor exhibitions, business development sessions, and cultural showcases — all aimed at boosting local enterprise within the beauty and lifestyle sector.
