Actress and Miss South Africa 2025 Top 10 finalist, Luyanda Zuma, has just scored a major career milestone — she’s officially the new co-brand ambassador for Always, one of the world’s most trusted sanitary pad brands.
Always, known for its reliable and cotton-soft feminine care products, recently launched the Always Maxi Slim pads, created to give women even more comfort and confidence during their periods. Luyanda took to Instagram to share the exciting announcement, expressing heartfelt gratitude and pride in representing a brand that has been part of her personal journey.
In her powerful post, Luyanda wrote:
“NEW CO-BRAND AMBASSADOR!!! I am all for women, for their strength, their courage, and their ability to rise, even when the world tells them to sit down.
I still remember the day I got my first period — a moment that could have felt uncertain, but instead became one of comfort and confidence, because Always was there. From that day on, Always has been more than just a brand; it has been a companion, a friend, and a symbol of what it means to embrace womanhood with pride.
Today, as an Always Co-Brand Ambassador, I stand for every young girl stepping into her power, and every woman reclaiming her voice.”
The announcement was met with excitement from fans and fellow women across South Africa, who praised Luyanda Zuma for using her platform to champion confidence, empowerment, and pride in womanhood.
She joins actress and singer Zazi Kunene, who is also a brand ambassador for Always. Zazi reflected on the partnership, saying:
“This ambassadorship is bigger than me. It’s for every young girl out there, and for every woman who’s ever lost faith in her dreams. I’m here to say: dream bigger, don’t lose your faith. Trust the process — God has not forgotten about you.”
Together, Luyanda Zuma and Zazi Kunene are leading more than a campaign — they’re inspiring a movement. Through their partnership with Always, the two women continue to empower girls and women everywhere to embrace their confidence, own their power, and walk boldly into their dreams.
