Actress and entrepreneur Amanda du-Pont has taken a bold stand against South Africa’s ongoing Gender-Based Violence and Femicide (GBVF) crisis by donating R100,000 to Women for Change, one of the country’s leading advocacy organisations.
The star announced the contribution on her personal Instagram page and through the official account of her skincare brand, lelive, which she founded. Du-Pont explained that the donation was made through the brand, noting that the gesture reflects the core values and lived experiences of her team.
Lelive shared a powerful message of solidarity with survivors across the globe, writing:
“lelive stands with women. always. South Africa and countries around the world are turning purple in solidarity with survivors of gender-based violence and femicide, and to demand real action from our leaders… This is not just a campaign moment for us – it’s personal. We’re contributing R100 000 in support of @womenforchangesa, one of the organisations leading national action and advocacy.”
The brand encouraged the public to get involved by donating, signing petitions, amplifying awareness campaigns, sharing resources, and checking in on loved ones.
Du-Pont added her own heartfelt message as the founder, acknowledging the broad impact of GBV:
“I just want to acknowledge that this happens across all genders and to children as well. There are some incredible men behind the movement, so we are no longer standing alone and we welcome our entire community to stand with us. To whoever has been affected, we stand and fight for you too.”
Women for Change, known for its high-impact awareness campaigns, is currently calling for a national shutdown on Friday, 21 November 2025, a day before the G20 Summit in Johannesburg. Women and members of the LGBTQI+ community are urged to stop all paid and unpaid work to highlight their social and economic significance, and to demand urgent action from national leaders.
Amanda du-Pont’s contribution is a significant boost to the organisation’s ongoing advocacy efforts and sends a strong message that collective action — no matter the size — plays a crucial role in the fight to end GBVF in South Africa.
