North West has signed to Gamma, an independent music company aiming to become a major industry contender.
According to Rolling Stone, the 12-year-old daughter of Kanye West and Kim Kardashian has been spending time in the studio.
North West recently released “Piercing on My Hand,” a track co-produced by her father. In January, she debuted the song live alongside him in Mexico City before a crowd of nearly 40,000. The pair also performed Ye’s 2014 dedication to his eldest daughter, “Only One.”
Since its 2023 launch, Gamma has collaborated with artists including Mariah Carey, Usher, Sexyy Red and Snoop Dogg.
The company also partnered with Kanye West for the release of “Bully,” his 12th studio album, which is scheduled to arrive on March 20.
North’s recent single was reportedly released via Gamma and produced by Kanye West and Will Frenchman. She previously appeared on Kanye West and Ty Dolla $ign’s Vultures single “Talking/Once Again,” which reached No. 30 on the Billboard Hot 100 and also charted in the UK.
She also featured on FKA Twigs’ “Childlike Things” from the Grammy winner’s album Eusexua, rapping in English and Japanese over an electronic dance beat.
Beyond music, North West appears to be exploring fashion. People reported that her mother recently applied for multiple trademarks for a fashion and accessories company called NOR11 back in January.
