Netflix, a global leader in video streaming services, has refuted allegations that it plans to depart Nigeria, reiterating its commitment to the country’s expanding creative industry.
On Wednesday, the streaming giant responded to the speculation in an email to The Punch.
Edafe Onoriode, Group Account Director at Netflix’s public relations agency Hill and Knowlton Strategies, revealed the official company position:
“We are not exiting Nigeria. We will continue to invest in Nigerian stories to delight our members,” a Netflix spokesperson stated.
The rumours emerged following comments by renowned Nigerian filmmaker Kunle Afolayan in a now-viral video, where he disclosed that Netflix had reportedly cancelled several commissioned projects.
Afolayan’s remarks ignited concerns about the streaming giant’s long-term plans in the Nigerian market.
“Three years ago, when we signed the three-film deal with Netflix, it was really exciting,” Afolayan said.
He expressed disappointment that, despite the global success of those films, Netflix appeared dissatisfied with their local returns.
“Thank God we had shot seasons two and three… because all the other people that were commissioned with us at the same time were cancelled,” he added.
