Swifties are making their voices heard loud and clear — and Taylor Swift’s latest power move is already delivering major results.
Following Swift’s monumental announcement on Friday, May 30, confirming that she now officially owns the masters to her first six studio albums, fans have driven a massive streaming surge across Spotify.
According to exclusive data reported by The Hollywood Reporter, daily streams of all six Big Machine-era albums more than doubled on May 30 compared to their average daily plays between April 1 and May 29.
‘Speak Now’ Leads the Charge with 430% Spike
Among the standout performers, ‘Speak Now’ saw a jaw-dropping 430% spike in global streams, leading the resurgence. Even Swift’s 2006 self-titled debut album experienced a major streaming rebound — a testament to the timeless appeal of her early work.
The massive fan response underscores the significance of Swift’s journey to reclaim ownership of her catalog—a battle that has galvanized artists and fans alike.
As Taylor Swift continues to rewrite music industry rules, her loyal fan base is helping her turn every victory into a streaming milestone.
