The UK music industry experienced a historic surge in 2024, with global superstars like Taylor Swift and Charli XCX leading the charge as music tourism reached unprecedented heights. According to UK Music’s newly released Hometown Glory report, a record 23.5 million music tourists generated a staggering £10 billion for the UK economy—marking a 26% increase from the £8 billion recorded in 2023.
Published by UK Music—the umbrella body for the country’s music industry—the report underscores the immense economic and cultural value of live concerts and festivals across the UK. It also calls on communities and local leaders to actively support their regional music scenes to sustain this upward trajectory.
The number of music tourists in 2024 rose by 23% compared to the previous year, with domestic tourists making up 21.9 million of the total, up 21%. International music visitors surged by 62% to 1.6 million, heavily influenced by major events like Taylor Swift’s record-breaking Eras Tour. Other global acts such as Bruce Springsteen, Sam Fender, Dua Lipa, Olivia Rodrigo, The Killers, and Foo Fighters also played pivotal roles in drawing massive crowds.
The report revealed that music tourism supported 72,000 full-time equivalent jobs in 2024—a 16% increase from the previous year. Of the £10 billion in economic impact, £5.1 billion came directly from music fans spending on tickets, travel, accommodation, and on-site purchases, while £4.9 billion came indirectly through supply chains.
However, Hometown Glory also warns of looming challenges. Rising touring costs, ongoing venue closures, and the cost-of-living crisis are threatening the industry’s momentum. UK Music Chief Executive Tom Kiehl urged local authorities to invest in grassroots music and infrastructure to fuel both economic growth and cultural vitality.
Culture Secretary Lisa Nandy lauded the results, stating;
“These numbers show just how powerful the UK is as a home for live music – attracting the biggest acts, drawing in millions of fans, and giving a real boost to local economies through tourism and jobs.”
She pointed to the government’s £30 million Music Growth Package as a key initiative to support rising talent and safeguard essential music venues.
