BBNaija’s Cee-C rejects N8M deal with ‘Kayanmata’ brand over moral reasons

Popular reality star and brand influencer Cynthia Nwadiora popularly known as Cee-C has opened up on how she rejected a deal worth eight million naira from an Aphrodisiac brand.

Cee-C has become one of the best brand influencer in the country ever since she made

an appearance at the Big Brother Naija reality show some years ago.

Despite the high numbers of top personalities in the industry, she has continue to make wave

as top brands are partnering with her.

However, she has revealed how she rejected a deal of 8m naira from a Kayanmata brand as

she noted that she would never use her name to influence such product.

Sharing screenshot of her conversation with the brand, she wrote:

Attention to all prospective brands/clients:
First of all, I want to thank all my past and current clients for their support and patronage. I must say that y’all have been a blessing to the Ceec brand. And for that I am eternally grateful.
Furthermore, as we begin the new year, I’d like to make a promise to prospective brands/clients, that I will work my ass off to ensure that your brands and businesses that I influence, succeed.
That being said, I MUST make something clear: It’s not a race to being the most endorsed, for me. I’m not trying to be the most endorsed. I like money, but I also like abiding to certain moral and ethical principles and standards that supersede money. Therefore, to brands/businesses that have- and continue to- reach out to me to influence products such as Aphrodisiacs (i.e. Kayamata), body enhancement pills and/or products, and bleaching creams and/or products. Please be advised that I will not be influencing or supporting the aforementioned pills, creams or products and their likes. Not now, not ever, no matter the money offered.
Now that that’s out of the way, I want to wish us all a productive and prosperous new year.