Rapper Kanye West no longer a billionaire after Adidas terminates deal

Rapper Kanye West no longer a billionaire after Adidas terminates deal

According to Forbes, Kanye West has lost his billionaire status after Adidas terminated a lucrative Yeezy deal in response to his bizarre anti-Semitic scandal.

Forbes reported on Tuesday, October 25, that a whopping $1.5 billion of West’s estimated $2 billion fortune was attributable to his relationship with Adidas. The deal’s failure effectively wipes out that massive chunk of his net worth, which is now estimated to be a paltry $400 million.

The estimated $1.5 billion value of West’s Adidas deal is based on a multiple of the partnership’s annual earnings, according to Forbes.

Rapper, Kanye West 'set to lose his billionaire status' after Adidas terminated his partnership

The publication noted his remaining net worth is tied to his music catalog, real estate holdings, liquid cash, and his 5% stake in Skims, his ex-wife Kim Kardashian’s burgeoning shapewear brand.

 

“When you part ways with a massive company that is your distribution partner it has to have an impact on your bottom line,” Columbia University sports management professor Joe Favorito told The Post.

 

West has publicly accused the media for years of underestimating the size of his business empire. During a controversial interview with NewsNation’s Chris Cuomo earlier this month, an erratic West said “the Jewish underground media mafia” was “attacking” him – in part by misrepresenting his wealth.




 

“They never call me a billionaire,” West grumbled. “Hey, tycoon, billionaire, visionary, inventor — these are never used.”

 

In its report, Forbes said that West would contact the publication “every year” to complain about its valuations.

 

Estimates about the West’s wealth varied widely in recent years. While Forbes placed the number at $2 billion, Bloomberg asserted in 2021 that he was worth as much as $6.6 billion.

 

Last year, The Post obtained financial documents suggesting the overall value of West’s Adidas segment alone could be as high as $3.7 billion.

 

Adidas acknowledged that its decision to sever ties with West would have a “short-term negative impact” of approximately $250 million to its net income in 2022, due to its proximity to the critical holiday quarter.

 

In a note to clients, Baird analyst Jonathan Komp estimated the Yeezy partnership generated about $1.8 billion in annual revenue and “high-30% operating margin” for the company.

 

“After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies,” Adidas said in a statement on its decision. “Adidas will stop the Adidas Yeezy business with immediate effect.



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