iPhone users to pay more as Twitter relaunches Twitter Blue

Twitter shuts down offices amid mass resignation of workers

Twitter has relaunched its subscription-based service, Twitter Blue, which includes a verification badge and other special features for subscribers.

While Elon Musk had previously announced a $8 monthly subscription fee, the relaunch includes a $3 surcharge for iPhone users.

According to Twitter, iPhone users will pay more because of the extra charges imposed on Twitter by Apple on its iOS platform.

Meanwhile, Android places no extra charge on the app. Twitter, however, noted that iPhone users subscribing through the web will be able to pay the normal charge of $8.  

The extra charge for iPhone users is a reflection of the 30% cut that Apple takes on revenues from apps for iOS, its operating system for iPhones and iPads. Late last month, Musk began criticizing Apple over its commissions on transactions on its platform and said that Apple had threatened to remove Twitter from its App Store.

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Musk later backed away from those criticisms following a meeting with Apple CEO Tim Cook at the company’s headquarters in Cupertino, California. 

About the subscription: Announcing the relaunch, Twitter said:  

  • “We’re relaunching @TwitterBlue on Monday – subscribe on the web for $8/month or on iOS for $11/month to get access to subscriber-only features, including the blue checkmark. 
  • “When you subscribe you’ll get Edit Tweet, 1080p video uploads, reader mode, and a blue checkmark (after your account has been reviewed). 
  • “We’ll begin replacing that “official” label with a gold checkmark for businesses, and later in the week a grey checkmark for government and multilateral accounts. 
  • “Subscribers will be able to change their handle, display name, or profile photo, but if they do they’ll temporarily lose the blue checkmark until their account is reviewed again.” 

In addition, Twitter said tweets from its Blue subscribers will be prioritized, even as they will see fewer ads (50%) than non-verified users.  

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