Elon Musk says content creators can now make money on Twitter

Elon Musk, the owner of Twitter, announced that content creators will be able to earn money from the platform as it begins ad revenue sharing.

Twitter will now compete with YouTube, TikTok, and other social media platforms that have rewarded content creators through ad revenue sharing.

However, the Twitter CEO stated that the newly introduced revenue-sharing model is only available to Twitter Blue Verified content creators. This means that in order to benefit from this arrangement, a Twitter content creator must pay the $8 monthly subscription fee.

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While Musk said the ad revenue sharing with content creators began from Friday, February 3rd, 2023, Twitter has yet to release the ad sharing formula.

Announcing the development on Friday via Twitter, Musk said:

  • “Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads. To be eligible, the account must be a subscriber to Twitter Blue Verified.”

Emphasizing the new direction for the microblogging site, Musk in response to comments by his followers on the new development said, “Twitter needs to be where a creator is most highly rewarded for their time and talent.”


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