“The easiest way to get into Mavins” – Don Jazzy opens up to ‘upcoming’ artistes about his 6 criteria

Don Jazzy has revealed for the first time to ‘upcoming’ artistes his six criteria for signing someone to Mavins.

In a recent interview, the singer revealed some of the criteria he looks for before signing any musician to his record label, Mavin Records.

From a creative standpoint, the music entrepreneur, who is famed for his ability to find raw potential, spoke about his six expectations when signing any musician.

Don Jazzy explained that, while he used to dismiss social media awareness as a consideration, it is now one of the first things he looks for in musicians.

He also listed talent, due diligence, mannerism, character, and age as other important criteria he looks out for.

According to Don Jazzy, young people are the ones who move the market because they are more invested in the culture and are more likely to support and promote an artist on social media.

He further described his definition of a successful artist as one who can make an impact on their immediate or extended family.

The former Vice President of Mo’Hits Records emphasized that as long as an artist’s life is better than it was yesterday and they can in turn impact their own immediate or extended family, that’s beautiful.

Don Jazzy’s criteria for signing new artists highlights the importance of talent and character, as well as the role of social media in promoting new artists.

In his words; “Once upon a time I wouldn’t think of signing an artist that is social media savvy but now I kind of want to put it at the beginning of my list.

Talent, due diligence, mannerism, character, age at the moment is kind of important as well. The people that move the market are the young ones because the older guys are busy making money for the family and are worried about their family. They don’t care about helping you to go and stream or watching your social media to know when you post but the young guys are still much into the whole culture.