“It costs between 50 million – 100 million naira to sign a new artiste” — Don Jazzy

Nigerian music mogul Don Jazzy said in a recent interview that he spends anywhere from 50 million to 100 million naira on an artist’s first year on his label.

He elaborated that he takes his time to learn as much as possible about a potential artist before making a call, and that the one with whom he has the most in common is the one he finally chooses.

Once selected, he embarks on the journey of nurturing and developing the individual’s talent while building a dedicated fan base.

Don Jazzy further revealed that despite his eagerness to sign more artists, he faces the challenge of not being able to accommodate everyone in his record label.

Consequently, he struggles with creating a well-organized timetable for the artists he plans to bring onboard.

Additionally, the music executive expressed the difficulty in determining the ideal time to release songs by his signed artists to the public.

The presence of established and popular artists in the country who may be dropping their music simultaneously can impact the performance of his artists’ songs.

Hence, the necessity of having well-planned timetables within his label.

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Entertainment News: Don Jazzy spends more than 50-100 million Naira in a year if he should sign a new artist into Mavin records today. :Delivering as it unfolds… Follow Me Now & Stay Updated Always #donjazzy #wizkidat33 #fyp

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