Spotify Reportedly In Talks To Test Full-Length Music Videos In Order To Compete With YouTube And Tiktok

Spotify Reportedly in Talks to Test Full-Length Music Videos

Many fans have been relying on Spotify whenever their favorite artists release new music as the streaming platform constantly delivers high-quality music from musicians.

Now that there are different social media platforms competing when it comes to video-sharing, it appears that the Swedish-based music streaming app is competing as they reportedly have plans to have a big update on their platform.

Consistent with Bloomberg, Spotify has reportedly initiated discussions with companions concerning the capacity product. To include complete-duration music films on its platform.

The record from Bloomberg shows the potential addition of full-period track movies to its platform aligns with Spotify’s expanding endeavors to contain video as a prominent issue of its software.



Per the original story, the music streaming platform have slowly incorporated different gimmicks to their app as artists have a choice to add “canvases” while their music is playing.

These so-called “canvases” are 10-second GIFs that are projected on the user’s screen while music plays in the background.

In addition, they also added “clips” that are videos no longer than 30 seconds to give musicians a chance to tell the story about their songs.


Earlier this year, many fans noticed that Spotify is heading in the same direction similar to TikTok as its home screen started to look like the video-sharing app’s.

In other updates, Spotify announced in late June 2023 that the platform already has 100,000 video podcasts.

However, ByteDance is reportedly exploring methods to enlarge its song streaming service, Resso, into regions in which Spotify is already a gift. TikTok has additionally emerged as a massive platform for music discovery. Reaping benefits from various musical artists.

To assign into the world of video content. Spotify has formerly ventured into unique collection creation and collaborations with media agencies like Paramount International and Vice Media.

This brought about the inclusion of tv content. Such as clips from the Comedy Central display “large town,” in the Spotify app.

However, a number of those partnerships ultimately expired. Despite this Spotify stays devoted to exploring new avenues to attraction to a broader target market.

And stays aggressive in the rapidly evolving streaming carrier market.



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