FC Barcelona have officially announced that Spotify will remain the club’s main sponsor until 2030, strengthening a landmark collaboration that began in 2022. Under the renewed agreement, the Spotify logo will continue to appear on both the men’s and women’s first-team kits, as well as on training apparel.
In addition, the Catalan club confirmed that Spotify retains the naming rights to the stadium until 2034 — a key development as the iconic venue nears completion of its major renovation. The partnership extension reinforces the alignment between two global powerhouses in sports and entertainment.
Since its inception, the collaboration has merged football and music culture in creative ways, including special-edition El Clásico jerseys featuring global artists. The next artist to feature is British singer-songwriter Ed Sheeran, whose name will appear on Barcelona’s shirt for the October 26 clash.
In a statement, Barcelona described the agreement as a milestone extending beyond traditional sponsorship.
“After three years of successful collaboration, FC Barcelona and Spotify have agreed to extend their sponsorship agreement through to 2030, which covers both the men’s and women’s football first team jerseys and the front of the training kits. The naming rights for Spotify Camp Nou remain secured until 2034, while the stadium – at the heart of the Espai Barca complex – continues to be transformed into a world leading sports and entertainment facility.”
“Both Barca and Spotify are global brands with hundreds of millions of fans worldwide. This partnership enables both brands to expand their presence in strategic markets and create shared synergies with an international reach, connecting with new audiences and consolidating their global outlook.”
“Memorable moments and actions have been created since the association between FC Barcelona and Spotify began in 2022 – both for fans and musical artists – going beyond the barriers of sports sponsorship and have made the connection between football and music reverberate around the world.”
“Extending this partnership further strengthens the shared goal of exploring new ways to bring fans, football and music together, promoting unique global experiences. With the reopening of the Spotify Camp Nou on the horizon and an excellent generation of young talent, FC Barcelona and Spotify look towards the future together to shape a new and promising era for the Club and its global community.”
Since the partnership began, it has become one of the most visible brand collaborations in world football. Jerseys featuring artists such as Drake, Rosalía, and The Rolling Stones have generated millions of online impressions and record-breaking shirt sales.
The renewed agreement also offers Barcelona a much-needed financial boost amid ongoing efforts to stabilize the club’s economy. It further integrates Spotify’s digital ecosystem into the fan experience — from curated matchday playlists to exclusive player and artist content.
The timing of the extension is strategic, coinciding with the anticipated reopening of the renovated Spotify Camp Nou. The club aims to transform the venue into a next-generation entertainment hub blending sport, music, and technology.
For Spotify, the deal enhances its global entertainment footprint, reinforcing its role in live-event marketing and fan engagement. Supporters can look forward to more crossovers between football and music, exclusive collaborations, and creative activations.
Barcelona will return to the pitch this weekend in the Catalan derby against Girona, looking to bounce back from a poor run of results before the international break as excitement builds for the reopening of their revamped home ground.
