Basketmouth, the famous comedian and music executive, also known as Bright Okpocha, expressed his frustration with the exorbitant costs of producing music videos in Nigeria. According to him, the industry standard fee used to be 7 – 7.5 million Naira, but now it has significantly increased to 27 – 30 million Naira.
Due to this substantial price hike, Basketmouth made the decision to create a holdup video for the lead track, ‘Party’, from his upcoming album ‘Uburu’, instead of spending over N25 million on a typical music video production.
In a recent interview with The Beat 99.9 FM in Lagos, the comic actor shared his concerns regarding the escalating expenses associated with music video production in Nigeria.
He said, “The visual we have for my song ‘Party’ with Peruzzi is not an official video. It’s just like a holdup because I did not know that the economy has hit us that bad. 2 years ago, I used to make videos for 7 – 7.5 million Naira. Now, it is 27 – 30 million Naira.
“I’m an Igbo man so the first thing I thought about was, ‘Okay Bright, if you’re spending N25m on visuals, it’s for uptick, right? Then do a holdup video, do something for uptick as well.’