Bose Ogulu, the mother and manager of music star Burna Boy, once again praised her son for his Boss Campaign.
Burna Boy was recently announced as the face of the international brand, Hugo Boss, alongside other notable celebrities.
When Bose saw the ad featuring her son while walking the streets of Dublin, she was amazed and proud.
She couldn’t believe she had given birth to such a handsome and talented son who didn’t need a filter.

Taking to Instagram, Bose shared photos from the campaign and expressed her admiration for Burna Boy’s hard work and the team behind the successful project. She lauded her son for his natural charisma and ability to make everything seem effortless.
“Teamed up with @boss on this campaign, it took a year & a team that believes in getting it right & never taking no for an answer.
@burnaboygram the African Giant, you make it look easy every day. Omo ti o need filter
@r0nami
@irenettya
@walekalejaiye
@ronkay_ay
we never forget where we come from.
No Sign Of Weakness”.



