Niniola, the Nigerian singer, has revealed the reason behind her decision to continue operating as an independent artist despite being approached by record labels.
Niniola turned down offers from labels because she values the business aspect of music and prefers creative freedom over signing with a label.
In a recent interview with TVC, the ‘Maradona’ singer elaborated on her choice to remain independent.
“I have been an independent artist for 10 years. There are pros and cons of signing with a record label. I have seen the business side of doing music which a lot of people don’t see, they just focused only on making music.
“Being an independent artist gives me the opportunity to also do what I want. I’m in charge of my creativity.
“A label wanted to sign me after my debut single but I was sceptical because I didn’t want anyone to switch my style. Because at that time, nobody was doing Afro-house. They can dictate what you do because they are the ones financing you.
“For me, creative freedom is one of the major pros of being an indie artist,” she said.
Niniola also disclosed that she’s an introvert but music brings out the extrovert in her.
