ASAP Rocky is charting a bold new course following his recent acquittal in an assault with a deadly weapon trial.
And he’s doing so in a way that’s as literal as it is creative. The acclaimed rapper has been named Ray-Ban’s first-ever Creative Director, marking a significant milestone in his career beyond music.
Under this groundbreaking partnership, Rocky will spearhead the design of a fresh collection of disruptive frames, with the inaugural release titled “The Blacked Out Collection.” In a statement, he expressed his admiration for the iconic eyewear brand:
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving. I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
Ray-Ban’s President, Leonardo Maria Del Vecchio, echoed that sentiment, highlighting the brand’s enduring cultural impact.
He noted, “Ray-Ban transcends the eyewear industry; it’s not just a brand, it’s a lifestyle. For nearly 80 years the brand has been on the faces of the most iconic musicians, artists, actors and heroes – shaping and re-shaping the status quo, leading cultural revolutions of all the times.
Today, we welcome A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores aligns with the Ray-Ban DNA. We reinforce the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!”
This new role cements ASAP Rocky’s reputation as a creative force in the music world and underscores his ability to bridge the gap between music, fashion, and lifestyle.
With his unique vision and Ray-Ban’s legacy behind him, fans and fashion enthusiasts alike are eagerly anticipating the innovative designs that are sure to follow.
Stay tuned for more updates on this exciting collaboration as ASAP Rocky proves again that his creative output knows no bounds.