Afrobeat queen Tiwa Savage has opened up about how she confidently approached music mogul Don Jazzy to join Mavin Records after being previously overlooked during the Mo’Hits era.
In a recent interview with Afrobeats Intelligence, the Somebody’s Son hitmaker revealed that she made what she called a “shameless” request to be signed after Don Jazzy launched his new label, Mavin Records.
“When Don Jazzy started Mavin, I went to him and said, ‘Can you sign me now? Because you didn’t sign me in Mo’Hits before,’” Savage recounted. “I asked again. Wow. Oh my God. I don’t have shame. And then he just said yes, like that.”
Tiwa also reflected on the unique family-like bond she shared with fellow Mavin artists, a dynamic she says she misses now that she’s with a different label.
“Mavin was like family — if something happened online or personally, I could run to Jazzy’s room, and everyone — Sid, Tega, Reekado — would gather. We’d cry, talk, laugh. You don’t get that in most labels. Now, with Empire, it’s just business.”
Savage credits her Mavin experience for shaping her into both a stronger artist and businesswoman, stressing the importance of knowing who you sign to in the music industry.
VIDEO: I boldly asked Don Jazzy to sign me into Mavin – Tiwa Savage
Tiwa Savage has revealed that she boldly approached music producer Don Jazzy to sign her to Mavin Records after its launch, despite having been previously turned down during the Mo’Hits era.
In a recent… pic.twitter.com/0jRfcOrQMp
— The Nation Nigeria (@TheNationNews) June 22, 2025
