Dimma Umeh, known as “That Igbo Chick,” is a vibrant Nigerian vlogger specializing in beauty, fashion, and lifestyle content who has become a digital trailblazer.
She transformed her passion for makeup and storytelling into a thriving career on YouTube and as a blogger. From her award-winning blog to collaborations with global brands like Maybelline and Fenty, Dimma’s engaging content inspires millions.
Dimma Umeh Biography
| Real Name | Chidimma Umeh |
| Nationality | Nigerian |
| Ethnicity | Igbo |
| Religion | Christian |
| Education | University of Warwick, UK (2015) |
| Parents | Mr. and Mrs. Umeh |
| Siblings | Six |
| Spouse | Obinna |
| Relationship | Married |
Early Life and Education
Chidimma Umeh (born on June 5, 1990, 35 years old) is from Enugu State, Nigeria. She was raised by her parents, Mr. and Mrs. Umeh. As the eldest of seven siblings, she grew up in a close-knit Christian family with her father from Anambra State and her mother from Imo State, both of whom are of Igbo descent.
She completed her primary and secondary education in Enugu before enrolling at the University of Nigeria, Enugu Campus, where she earned a Bachelor of Science degree in Banking and Finance in 2011. Seeking to expand her horizons, she pursued a Master’s Degree in Entrepreneurship and Innovation at the University of Warwick, UK, graduating in 2015.
Career
Dimma Umeh launched her career in 2011 with her blog, DimmaUmeh, where she shared beauty tips and product recommendations. In 2012, she posted her first YouTube makeup tutorial, marking the start of her rise as a content creator.
Her YouTube channel, DimmaUmeh, now boasts over 511,000 subscribers and 25 million views, with popular videos such as her August 2017 makeup ‘dos and don’ts for women of color.
Known for her engaging tutorials, fashion hauls, travel vlogs to countries like France and South Africa, and life advice, Dimma has collaborated with global brands such as Maybelline, ASOS, Fenty, and Dolce & Gabbana. Her blog won the Best Beauty Blog at the 2013 Nigerian Blog Awards, and her work has been featured in Essence, Guardian Life, Buzzfeed, Refinery29, and CNN.
As a content strategist, she advises brands on digital engagement. She has spoken at events such as the YouTube Black Summit and the Cannes Lions International Festival of Creativity. Dimma’s nickname, “That Igbo Chick,” inspired by Chimamanda Ngozi Adichie’s Half of a Yellow Sun, reflects her cultural pride. She also launched a merchandise line, adding to her influence as a leading Nigerian digital creator.
Social Media
- Instagram handle: @dimmaumeh
- Facebook handle: DIMMA UMEH
- Twitter handle: @DimmaUmeh
- YouTube channel: DimmaUmeh
- TikTok handle: @dimmaumeh
Personal Life
Dimma Umeh is married to her longtime partner, Obinna, whose engagement was celebrated at Safari Valley Resort, as shared in a heartwarming video. The couple, who have been together for about a year before their engagement, keep their wedding date private but reflect a strong bond.
They do not have any children as of 2025. Dimma’s height is not publicly available, but her vibrant presence shines through her content. Based in Lagos, she remains deeply connected to her Igbo roots and Christian faith, often weaving these into her vlogs.
Net Worth
Dimma Umeh is a vibrant Nigerian beauty, fashion, and lifestyle vlogger with a net worth of $200,000. Her income is generated from YouTube ad revenue, brand partnerships with companies such as Maybelline and Fenty, content creation services, and her merchandise line.