In a groundbreaking shift, Maison Margiela has appointed Miley Cyrus as its first celebrity ambassador, marking a historic moment in the French fashion house’s 40-year history.
Renowned for its mystique and resistance to traditional branding, Margiela has never before aligned itself with a recognizable public figure — until now.
For its Autumn/Winter 2025 Avant-Premiére campaign, the maison tapped legendary photographer Paolo Roversi, who captured Cyrus in striking imagery.
The star appears painted entirely in white, wearing nothing but Margiela’s iconic Tabi boots, serving as both muse and medium for the brand’s avant-garde vision.
As the maison’s inaugural face, Cyrus embodies the perfect balance of reverence and rebellion.
Her appointment signals a bold evolution for Margiela, demonstrating that even the most enigmatic fashion houses can adapt to change while preserving their couture legacy.
