Sha’Carri Richardson has returned to the spotlight, but this time it’s for fashion rather than controversy. The Team USA sprint star has been unveiled as one of the faces of Kim Kardashian’s new Skims x Nike activewear collaboration.
Launched today, Monday, September 22, the collection promises sleek designs without sacrificing performance. Kardashian explained:
“Our mission is simple: to redefine the rules of women’s activewear. No more compromises. We’re combining high-performance innovation with sexy, style-forward design for all women who demand both.”
The announcement comes just months after Sha’Carri Richardson’s July arrest at Seattle’s airport following a domestic dispute with her boyfriend, Christian Coleman — an incident she later apologized for.
Despite the setback, Nike maintained Richardson’s images on its official site and has now doubled down by including her in this high-profile campaign. The move has sparked speculation over whether the collaboration was finalized before the controversy or if it represents a strong show of confidence in her brand power.
Regardless, Sha’Carri Richardson’s appeal off the track appears just as fast-moving as her performances on it.
