Kanye “Ye” West’s wife, Bianca Censori, appears to be stepping directly into the spotlight — and possibly into competition with Ye’s ex-wife Kim Kardashian. The 30-year-old Australian architect-turned-style muse is reportedly gearing up for a “calculated brand war” with Kim’s billion-dollar shapewear empire, SKIMS, which makes up an estimated 75% of Kardashian’s net worth.
Censori is preparing to launch her own fashion line, “Bianca,” on December 11, following a two-month delay from her initial release date. Over the weekend, she gave her 493,000 Instagram followers a first look at what’s to come — including bras, panties, waist cinchers, and tights from the upcoming collection.
In the teaser images, Bianca modeled several lingerie pieces herself, capturing the photos with her phone in front of a mirror rather than using a professional photographer. The designs, which feature a retro, structured aesthetic, appear to cater to fuller bust sizes — fitting for her reported 32G cup.
Her bold social media return also caught fans’ attention. After six months of silence online, Bianca resurfaced on Halloween, sharing a provocative Instagram Story of herself in a strapless bodysuit while holding a prop knife, sparking buzz about her reemergence and branding direction.
With her debut collection just weeks away, many are watching to see if Bianca’s venture will rival Kim Kardashian’s SKIMS in both influence and sales — marking a new chapter in the ongoing saga of Ye’s two most talked-about women.
