In a recent interview with Hip TV, Nollywood actress Nkechi Blessing Sunday claimed that the reason behind online feuds among celebrities is simply to gain more attention and publicity, a strategy known as chasing clout.
She explained that some entertainers use these conflicts as a way to promote their upcoming music or projects.
Nkechi Blessing also revealed that she chooses to ignore such spats because she is aware that they are often premeditated for promotional purposes.
She said:
“My thoughts on celebrities bashing each other on the Internet, I feel it’s some form of publicity stunt. By the time they come out on social media to exchange words, is either they have a new single coming up or they’re about to drop a song.
“So most times when I see celebrities fighting online, I just walk away because most times we sit down and plan these things.
“Sometimes, it’s not actually bad blood. As I said they might want to release a single so they will need all the clout and engagements to get their songs out there in your faces. So that’s it literally.”
