Taylor Swift’s Eras Tour set a new record for ticket sales, bringing in a total of $2 billion.
The New York Times revealed that after performing in 149 shows across 21 countries, Swift earned a staggering $2,077,618,725 (£1.6 billion).
This figure, provided by her production company Taylor Swift Touring, does not even include profits from secondary ticket sales or merchandise.
Starting in Arizona on March 17, 2023, Taylor Swift wrapped up the tour with a final show in Vancouver on December 8.
“We have toured the entire world with this tour. We have had so many adventures. It has been the most exciting, powerful, electrifying, intense, most challenging thing I’ve ever done in my entire life,” she said.
“We’ve gotten to perform for over 10 million people on this tour. And tonight, we get to play one last show for you here tonight in beautiful Vancouver.”
The tour attracted a total of 10,168,008 attendees, averaging a ticket price of $204 (£160) per person.With hits like “Lover” marking the end of the first era of the show, Swift bid farewell to fans at the final performance, making history along the way as one of the most successful tours in music history.
