Incoming first lady Melania Trump launched a cryptocurrency on the eve of her husband’s inauguration as US president.
The announcement comes after President-elect Donald Trump launched the $Trump cryptocurrency. Both coins have risen but have seen volatile trade.
“The Official Melania Meme is live! You can buy $MELANIA now,” she posted on the social platform X on Sunday.
The website for the “Official Melania Meme” says it is a crypto asset created and tracked on the Solana blockchain.
Disclaimers on the websites of both the $Trump and $Melania coins said they were “not intended to be, or the subject of” an investment opportunity or a security.
According to the CoinMarketCap website, Trump’s total market valuation is about $12bn (£9.8bn), while Melania’s is around $1.7bn.
Trump had previously called crypto a “scam” but, during the 2024 election campaign, became the first presidential candidate to accept digital assets as donations.
On the campaign trail, Trump also said he would create a strategic bitcoin stockpile and appoint financial regulators who would be more supportive of digital assets.
That spurred expectations that he would strip back regulations on the crypto industry.
In the wake of Trump’s victory, bitcoin jumped to a record high and is currently trading at around $107,000, according to crypto trading platform Coinbase.
On Friday, the incoming artificial intelligence (AI) and crypto tsar David Sacks held a “Crypto Ball” in Washington, DC.
Other cryptocurrencies, including dogecoin – promoted by high-profile Trump supporter Elon Musk – have also risen sharply this year.
Under President Joe Biden, regulators cited fraud and money laundering concerns as they cracked down on crypto companies by suing exchanges.
