Roc Nation‘s CEO has co-signed Kendrick Lamar as the definitive pick to headline this year’s Super Bowl Halftime Show.
The announcement of Lamar as the headliner of the Super Bowl Halftime Show has ignited debates, especially given the event’s location: New Orleans.
Addressing the controversy, Roc Nation CEO Desiree Perez expressed that the Compton-native rapper was the “right person” for the performance.
Highlighting Lamar’s achievements over the past year, Perez told NOLA:
“Kendrick’s richness and culture is really a nod to New Orleans.” she also said, “We have to take into consideration [that] whoever is going to perform can speak to music culture, regardless of age. It has to nod to real music, regardless of the genre. And Kendrick does that.”
This decision comes amidst discussions about New Orleans local Lil Wayne, who Perez confirmed was also considered for the spot.
The ‘Not Like Us’ rapper will grace the Super Bowl stage on February 9 and SZA is confirmed to join as a special guest.
