Karol G is gearing up for a historic performance as she takes the stage during the halftime show of YouTube’s first-ever broadcast of an NFL game.
Karol G will perform when the Kansas City Chiefs face the Los Angeles Chargers at the Corinthians Arena in São Paulo, Brazil, on 5 September. This game is not only YouTube’s debut live football broadcast but also marks the NFL’s first time hosting a match in South America.
Karol G expressed her excitement, saying:
“I’m so excited to be part of YouTube’s first-ever NFL live broadcast, it’s truly an honour and a moment I’m so proud to be part of.
“I’ve watched many NFL halftime shows over the years and now having this opportunity to bring my music to this global stage means the world to me.
“I can’t wait to celebrate with everyone in São Paulo and fans all around the world.”
The event will also feature performances of the national anthems, with Kamasi Washington set to perform the US anthem and Brazilian artist Ana Castela taking on her country’s anthem.
Angela Courtin, vice president of connected TV and creative studio marketing at YouTube, described the broadcast as a milestone moment:
“This broadcast is a landmark moment in our partnership with the NFL, where the worlds of football, music and creators will powerfully collide.”
Beyond this major milestone, Karol G continues to build her legacy as one of the few Latin artists – alongside Luis Miguel, Bad Bunny, and Shakira – to embark on a global stadium tour. Karol G admitted to Variety that the scale of her success still feels surreal.
“I haven’t spoken with [Bad Bunny], but I would love the opportunity to get to talk to him about the experience, because it is such a massive accomplishment that I haven’t fully digested. When we first sat down to route the tour, everyone kept telling me, ‘Don’t you think it’s too much too fast?’ I’m so proud that we did it. I remember thinking ‘My God, Shakira is doing this. I’m doing this?! I get to do what she does on this scale?!’ It’s insane.”
Recently, Karol G also addressed criticism of her track Latina Forever, where some accused her of sexualising women. She responded candidly:
“I feel like the bigger the project gets, the harder the people get with me. I think there are different opinions on how I should and shouldn’t be acting at this point in my career and it gets so confusing sometimes that it becomes hard to handle.
“It’s difficult, because the video is incredible but I knew having us in bikinis with me singing about t*** and a** … I just knew it was going to be a talking point. But the way I see it, I am just singing of my realities. I don’t want to change myself to have to please anyone, either. I have emotional songs on this record that are soul-touching, and then I have my fun and sometimes raunchy songs – Latinas are everything. Why can’t we just be everything?”
