Controversial social media personality Saida Boj is once again trending online after a viral rant in which many Nigerians say she openly car-shamed men driving modest vehicles.
In the clip making the rounds on social media, Saida questioned why a man she described as “very fine” would be seen driving a Toyota Corolla, suggesting the car did not match his looks or “aura.”
“How man go fine finish come dey drive Corolla? I was driving yesterday and saw one fine guy inside a car, looking good, with fine tattoos on his body. I come see say na Corolla he dey drive. Why you go dey drive Corolla? You fine finish carry toy car put for road dey drive,” she said.
The comments quickly ignited outrage online, with many Nigerians accusing her of promoting materialism and mocking people based on their financial choices. Critics argued that a car does not define a person’s worth, success, or attractiveness, stressing that Toyota Corolla remains a reliable and popular car across income levels.
Others slammed Saida Boj for what they described as “lazy thinking,” pointing out that many wealthy individuals deliberately choose modest cars, while some reminded her that appearances rarely reflect financial reality.
As usual, Saida’s fans defended her, claiming she was simply expressing a preference or “talking her truth,” while detractors insisted that her remarks reinforce unhealthy societal pressure around money and status.
With reactions still pouring in, Saida Boj has once again proven her ability to dominate online conversations — whether praised or criticised — and Nigerians are once again debating where personal opinion ends and public shaming begins.
