Hilda Baci is sounding the alarm on a growing trend she believes is quietly undermining creatives and entrepreneurs, the obsession with social media validation over building something that actually lasts.
Hilda Baci shared her perspective during an appearance on Africa and Everywhere: Conversations with Oge, where she addressed what she sees as a shift in priorities across the creative and business space.
According to her, too many people are now measuring success by likes, followers, and viral moments, rather than focusing on sustainability and long-term growth.
She noted that this mindset is no longer limited to content creators but has extended into business, where branding decisions are increasingly driven by online attention rather than real value.
Her warning is direct. Chasing virality may bring quick visibility, but it does not necessarily translate into a stable or enduring brand. In her view, the more important question is not how fast something trends, but whether it can stand the test of time.
Reflecting on her own journey, Baci offered a more nuanced look at success. While she is often perceived as highly driven and focused, she admitted that her path was not always clear. Instead, she credits consistency and the willingness to act in the moment as key factors in her growth.
Rather than waiting for a perfect plan, she explained that she focused on showing up, taking opportunities as they came, and building momentum step by step. That approach, she suggested, is often more effective than predicting every outcome in advance.
She also challenged the idea that having a unique idea is enough to succeed. In a crowded digital world, she noted that multiple people can have the same idea at the same time.
What separates those who succeed from those who do not is execution, how quickly and effectively they bring those ideas to life.
Another key point in her message is independence from personal hype. Baci made it clear that she does not want her business to rely solely on her name or popularity.
Instead, she aims to build products and services that can stand on their own merit, regardless of who is behind them.
Her comments tap into a broader conversation about the evolution of digital entrepreneurship. As social media continues to shape visibility and influence, the line between popularity and value is blurring.
For many, virality offers a shortcut to attention. But as Baci suggests, attention without substance can be fleeting.
Her message ultimately centers on a shift in mindset. Build something that lasts, focus on execution, and let value drive success rather than temporary online applause.
In an era where trends move fast and attention spans are short, her perspective serves as a reminder that real success is often built quietly, long before it becomes visible.
