Nollywood actress and filmmaker Faithia Williams has publicly expressed frustration over what she describes as the unfavourable treatment of her latest movie, *Efunroye*, during its cinema run.
The actress voiced her concerns in an emotional statement, alleging that decisions regarding screenings, promotional opportunities, and audience engagement activities have negatively affected the film’s visibility and box-office performance.
According to Faithia, one of the major issues is that restrictions prevent members of her cast from participating in meet-and-greet sessions designed to promote the movie and connect with cinema audiences.
She claimed that some of her actors were informed that *Efunroye* was not included among the projects selected for certain promotional activities.
“They told my actors that Efunroye is not in the list of people meet and greet,” she said.
The actress also questioned the scheduling of the film’s screenings, suggesting that the movie had been allocated viewing times she considers unfavourable for attracting large audiences.
In the increasingly competitive Nigerian cinema market, screening schedules can significantly influence ticket sales, audience turnout, and overall commercial success, making timing a critical factor for filmmakers seeking strong box-office performance.
Faithia’s comments suggest she believes the film has not received the visibility and support expected, given the substantial investment in its production.
“Efunroye is not one more thing in the cinema, you want to keep out just like that when I have not make my money,” she said.
The veteran actress further revealed the personal sacrifices she made to bring the project to life, stressing that she remains committed to the film despite the challenges it faces.
“Their thought if I can’t cope I will leave, but you all are liars. I’m here to stay because I suffer for that movie, spent a lot of money in producing,” she stated.
Her strongest remarks, however, were directed at unnamed individuals she believes may be influencing decisions behind the scenes.
“We know all of you behind this. We all are just keeping quiet. We know those people that do go behind to tell them which movie to accept and not,” she alleged.
Although Faithia did not provide specific evidence or identify any individuals or organisations, her comments have reignited conversations about the challenges filmmakers sometimes face in securing favourable cinema placements and promotional support.
The concerns also highlight broader discussions within Nollywood about film distribution, cinema access, marketing opportunities, and competition for screen time.
As Nigeria’s film industry continues to grow, filmmakers increasingly rely on strong cinema runs to recoup production costs and generate profits, making visibility and audience engagement crucial components of a movie’s success.
Faithia Williams is one of Nollywood’s most established producers and actresses, with a career spanning decades in the Yoruba and mainstream Nigerian film industries. Her latest project, *Efunroye*, is among the ambitious productions she has championed in recent years.
While cinema operators and other parties mentioned indirectly in her comments have not publicly responded to the allegations, the actress’s remarks have sparked debate among fans and industry observers about whether all films receive equal opportunities during theatrical releases.
For now, Faithia appears determined to continue pushing the movie despite the obstacles she says have emerged during its rollout, insisting that her investment, effort, and commitment to the project will not be undermined.
